Display Inspirations

Display Inspirations: Every Store Tells a Story

By Gretchen A.C. Kroll | Special to Gift Shop I am an avid reader. I love being taken away by adventure, mystery and romance. A carefully written book spikes the imagination and leaves the reader... more »

The Five Senses

Create a store atmosphere that appeals to all of your customers’ senses. When you look around your store, do you think your display fixtures are arranged to optimize your sales? Is your merchandise presented in... more »

Presenting the Past

Grouping like items together emphasizes a trend, indicates popularity and encourages multiple purchases and collections. Photo courtesy of Cracker Jax, Dekalb, Illinois. “A good display will set the mood and theme long before the customer... more »

Fair-Weathered Finds

A rustic, all-American look is about finding the beauty in the old and making it new again. Weathered display fixtures and props are a cozy addition to retail spaces and ideal for merchandising vintage, shabby... more »

Balancing the Books

Cross-merchandising is straightforward with displays that feature books. A well-placed book can set the tone for a display, identify a theme and serve as visual merchandising “lifts” or bases. (more…) more »

Plum Crazy

Say it with flowers! Bonus points if they conform to color trends. Here are a few examples in hues of purple – the 2014 shade of the year. (more…) more »

Shelf Improvement

Need new display shelving on a budget? Here’s where to look! Stacked table shelves afford more flexibility in display options as compared to other shelving units. The various levels allow for segmenting within the department.... more »

Check it Out!

First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone... more »

Color it SOLD

A key component of merchandise presentation, color attracts attention and influences consumer decisions. Effective visual merchandising utilizes color to enhance products and reinforces a store or brand image. (more…) more »

Manage Your Markdowns!

Remember the hot-selling item that you reordered too late and the time you got talked into ordering six-dozen of something to get a super deal? The remainders are likely on a sale table or clearance... more »