Operations

Advertise!

10 Tips The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business. Here are 10 advertising tips: Go after your... more »

Rethink Your Store’s Back Room

Beauty is not just reserved for the front of your store. Having a well-organized back room is the biggest key to helping you effectively order, process, store and distribute merchandise to the selling floor in... more »

Back Room Basics

Want to bring some order to your store's back room? Here's a layout that can help. A: Employee bulletin board B: Gift wrap desk C: Flexible tiered storage D: Office E: Kitchen (refrigerator, coffee maker, etc. F: Merchandise processing area G: Merchandise... more »

Spring Into Action With In-Store Events

You work hard to offer unique products and make your store a pleasant and friendly place to shop. What better way to take this one step further than by holding an in-store event? As you... more »

What the Economic Stimulus Act Means For Your Business

While rebate checks for individual taxpayers have taken the center stage for most of the coverage of the Economic Stimulus Act, there is plenty included in the package for businesses. The legislation offers nearly $50... more »

Organize Your Sales

Stock for Sales Retailer John Soroka can appreciate the necessity of maximizing space usage without clutter. He is the co-owner of Delphinium Home in New York City—a city where space is always at a premium.... more »

What are the most efficient methods to clear store inventory?

Gail Markert of Markert Group Consulting Gail Markert of Markert Group Consulting 615.292.7819 MarkertGroupConsulting.com The most popular methods require enhanced focus on the products in the form of improved placement, publicity, pricing or pairing with... more »

Jazzing Up Sales!

Play the Music At first, George Crawford thought it was a crazy idea. When his rep pulled out a CD-and-cookbook set, the co-owner of Metronation—a contemporary home decor, accessory and gift store in Cincinnati—was quite... more »

The Price is Right

Most of your customers have price ranges within which they are willing to spend, with the most affluent customers having much wider ranges than others. It is in the realm of variable affordability—how much that... more »

Scents Make Dollars

Ginny Gerczak, owner of goo goo gaa gaa, a baby-products shop in Brookfield, WI, makes sure that her shop always smells of fresh baby powder. By doing so, Gerczak is employing a sales technique called... more »